Digital advertising spending is expected to surpass $1 billion for this first time in an election cycle in 2016. Where is the money coming from, where is it going, and how did we get here?
Investors aren’t the only ones reconsidering the value of Twitter. Consultants who have long pushed their campaign clients to use the service to distribute native content and provide live updates to supporters on scheduling and message are also giving it a second look.
Twitter isn’t winning the fight for digital ad dollars — ask any campaign adviser. But just like the politicians who use its product, Twitter has a message for its followers: Don’t count us out just yet.
Vincent Harris, founder & CEO of Harris Media talks digital political strategy on this episode of the Daily Decision Desk podcast!
Austin venture capitalist Jimmy Treybig and tech CEO John Price both describe themselves as political independents.
I remember being so nervous the first time I met Senator Rand Paul after being hired on his campaign to run digital operations. An hour later though, as I walked out of the meeting, I was more excited than ever.
Good day Austin:
A week ago today, the Senate blocked Sen. Rand Paul’s bid to enact the Paul family’s signature Audit the Fed legislation. The Senate voted 53 to 44 to invoke cloture, seven votes shy of the 60 needed to permit an up-or-down vote on Paul’s bill.
As the 2016 presidential campaign swings into full gear, candidates can embrace or ignore supporters’ photo opportunities – otherwise known as ‘selfies’ – at their own risk.
“Virality means increased traffic, sign ups, and of course digital donations,” said Paul’s digital strategist Vincent Harris. “[It’s] a huge number in a short amount of time by any standards, especially considering the fact the campaign didn’t pay a cent to promote it…”
Harris Media CEO Vincent Harris uses his experience on political campaigns to conduct training sessions for political parties on the best practices of digital media for campaigns and the top trends in social media strategy. See pictures of Vincent Harris speaking for groups about digital marketing below and hear his lecture at the University of Wurzburg in Germany, titled “Cat Gifs, Memes, and Snapchat: How 2016 is Breaking the Mold.”