CEO Vincent Harris is quoted in Campaigns & Elections in an article about early vote ad strategy.

“On the Portman [Senate] campaign last year, we saw a 600-percent increase in search related to the opioid issue in the state after the campaign ran display advertisements to a segment of the population around the topic,”

“Agenda-setting and narrative-setting can be done by a campaign at any time of the cycle.”

“Persuasion messaging buys, as opposed to say, digital fundraising or lead generation, are often scheduled in correlation with early voting windows according to each race’s election schedule,” Harris said. “This often involved campaigns updating suppression lists as voters vote during early voting or mail in ballots, in order to ensure they are not continued to be advertised to.”

Read the full article here.

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